5/21/2023 0 Comments Amazon shopping desktopThere were Sponsored Video ads also shown.Sponsored Brands Ads were shown at TOS and Bottom of Search.Sponsored Display ads were shown in Rest of Search and Bottom of Search.Sponsored Products ads were located at TOS. ![]() Overall, on the search results mobile page, there were: One of the biggest advantages that the desktop experience offers is bullet-pointed information above the fold. There’s much more information displayed on a page. On desktop, the buying experience is more conducive to the Consideration phase of a purchase. Viewers must scroll down past the buy box to see the product description, features, and additional information. Mobile shows the title, review count, images, and price at first glimpse. They must scroll down to see more information about the product(s) that they are viewing. It begins with an understanding of how the listing layout and customer flow are affected. The Main Difference Between Mobile and Desktop This blog looks at the various Amazon ad types through a mobile lens, identifying the nuances between how they appear on mobile (presentation/layout), and desktop, and how you can use these differences to your advantage. That’s why it’s critical for Amazon sellers to have a thorough understanding of how Amazon ads are used for both devices. Mobile helps these consumers to smoothly transition between the Consideration phase and the Decision phase to the Purchase phase. This can potentially cost them ranking and sales.Įach day, mobile continues to grow as an important step in the shopper’s customer buying cycle. ![]() The majority of sellers are already very accustomed to optimizing their product listings for desktop shoppers, but rarely take the time to make sure their listings are mobile friendly. Even if they don’t, their prospective customers do, and it could affect their purchasing decisions. If sellers don’t stand out on mobile, the odds of them capturing a sale on desktop are slender.Īll too often, many sellers do not know how their products appear on mobile. Sellers need to adapt their marketing strategies to take into consideration this growing trend in shoppers’ behavior. Furthermore, 67% of those online shoppers finish purchasing these products on desktop. Recent statistics indicate that 80% of all online shoppers start browsing for the products they need or desire on mobile first.
0 Comments
Leave a Reply. |